Nation Branding plays vital role for attracting FDI

Dr Abiy Nation BrandingThe Ethiopian Investment Commission would like to forward its warmest congratulations for PM Abiy Ahmed on wining the Nobel Prize.

Nation branding is one of the major investment promotion tools that Ethiopia utilizes in an effort to attract foreign direct investment (FDI).

Ethiopia, being represented on world stage by our PM, creates a positive impact in attracting foreign direct investment and tourism.

You make us proud!

Thank you, your excellency.